Thursday, March 24, 2022

Project Idea Day - KOMBUCHA WITH A TWIST

 

Many business ideas originate in the kitchen, where individuals with a passion for different food styles or beverage flavours aspire to share their creations with the world.

My interest in home brewing led me to explore the concept of crafting a unique and interesting drink, inspired by my sister-in-law's homemade kombucha, a tea-based beverage. The global kombucha industry was valued at $1 million in 2014, but has since experienced significant growth, reaching $1.8 billion in sales by 2019.

Considering the potential saturation of the market, I realised that offering a distinctive flavour could be the key to success. I initially contemplated incorporating flavours such as berries, turmeric, and beetroot to create a one-of-a-kind kombucha that would captivate the public's taste buds.

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