Tour With Us was my first Project Idea Day project, which involved organising bike tours from St Albans to Kaiapoi along the newly built cycle path. We considered what customers would be willing to pay for a 4-hour return trip that included lunch and a guided tour.
However, after completing the One Page Lean Canvas, we realised that existing bike hire groups in Christchurch could easily add this tour as part of their offering, and we did not have an unfair advantage in the market. This realisation prompted us to reevaluate the business idea and explore other unique opportunities where we could create a competitive advantage to better serve potential customers.
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